CAMPAIGN CONCEPT
ART DIRECTION

Situation Sthlm is Stockholm’s answer to “The Big Issue”, a street magazine that offers homeless people an opportunity to earn a legitimate income. While you might expect that Situation Sthlm would have faced the same rapid decline in sales as traditional print magazines, they actually had their strongest sales during 2014–2015, with an issue of 34 000 magazines per month. However, in 2018 the changing cityscape, the refugees and immigrants asking for help and support led to a monthly decline in sales. With so much suffering, the vendors of Situation Sthlm disappeared in the noise. The magazine was on the verge of bankruptcy.

The pandemic, or business as usual?

When the pandemic hit, the vendors struggled to sell the magazine on the deserted city streets of Stockholm. To communicate this issue, and their lost income, we made a print campaign where the term “working from home” got a new meaning and we encouraged Stockholmers to buy a digital version of the magazine.

tobias.bergholm@gmail.com
+46 (0) 73 338 03 67

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